Posts Tagged collaboration
Paltrow and Kors have been friends for 20 years and have just decided to work together to introduce a Christmas collection for Paltrow’s website, goop.com. Paltrow says she loves Michael Kors clothes and thought that it would be fun to put a spin on some of her favorite vintage Kors pieces. The Christmas collection will include pieces such as capes, peacoats, and many accessories. I am very excited for this collection from one of my favorite designers and one of my favorite actresses!
Image from www.vogue.co.uk
Target and Neiman Marcus have just announced a collaboration for this holiday season. They have chosen to sell the collab clothes, accessories, and shoes in BOTH stores. This team up will include items from 24 designers. Some of the most notable designers are Carolina Herrara, Derek Lam, Diane von Furstenberg, Jason Wu, Marc Jacobs, Oscar de la Renta, and Tory Burch according to Women’s Wear Daily. The collection will be in stores on December 1, 2012. The items will range from $7.99 to $499.99 but most are reported to being less than $60.
Time will only tell how these sales will do. I have a feeling they will do great in the Target locations and badly in the Neiman Marcus locations. If someone is going to Neiman Marcus why would they buy something that is made for Target, they would just go to Target if they wanted that. I am hoping that all of the cheaper things will still be amazingly chic and trendy, and I have a feeling they will be. I cannot imagine who is willing to buy clothing from Target that is $499.99 but we will see.
H&M has chosen Versace for its newest designer collaboration line, which will be in select stores in mid November. In addition, there will be a pre-spring collection released in January. The fall line will consist of leather, prints, and lots of vibrant colors that Versace is known for, with pieces for women and men. Prices will not be cheap, but there is no other place you can get a leather Versace dress for just $200.
Of the collection, Donatella Versace says, “I am thrilled to be collaborating with H&M and to have the opportunity of reaching their wide audience. The collection will be quintessential Versace, perfect for H&M and Versace fans everywhere.” Past couture collaborations for H&M include one with Karl Lagerfeld, Stella McCartney, Roberto Cavalli, Jimmy Choo, and Lanvin. Who will be next?
Coming this fall Versace will add its name to a long list of designers who have collaborated with the Swedish fast-fashion chain. The looks will appear in 300 H&M stores beginning November 19th. When speaking about the collection, Donatella Versace said that “The collection will be quintessential Versace” ( dailyfrontrow.com). The anticipated collection will include menswear and womenswear featuring bold prints, leather, silk, and other classic touches of Versace.
Not only is she collaborating with the brand, but she is also designing a pre-spring line available January 19th, 2012 on H&M e-commerce sites. Donatella will also be the first designer to feature bedding and home decor. The in-store collection will also feature shoes and costume jewelry for women, along with jewelry and belts for men. Of the collection, H&M creative advisor Margareta van den Bosch said “Versace is sharing with us iconic designs from the archives. This is such a celebratory collaboration”(dailyfrontrow.com). Only one question remains…how many months until November?
This holiday, add some Frost to your J.Crew cashmere with the Lulu Frost for J.Crew jewelry collaboration, set to debut for Holiday 2010, reports Daily Front Row. The idea of a collaboration came about when J.Crew President Jenna Lyons purchased a Lulu Frost necklace and thought it would be perfect for the iconic American brand; J.Crew Women’s Design Director Marissa Webb agreed and visited the Lulu Frost studio with her team. They searched through Frost designer Lisa Salzer’s archives, mixing their vintage findings with modern elements for the line.
The line uses handmade chains, antiqued glass crystals, and touches of 1o-carat gold for the unique bracelets, earrings, and necklaces. Prices range from $75 to $175 and will be available both in-store and online.
Earnest Sewn and Lacoste announce their plans to collaborate on an upcoming denim line to be featured in March 2011.
Both companies have teamed up to benefit from one another’s design tactics. The Earnest Sewn co-branded line of women’s and men’s denim will be displayed in over 50 Lacoste boutiques and a co-branded collection of men’s polo shirts by Lacoste will be featured in Earnest Sewn showrooms nationwide.
The denim will be based on current Earnest Sewn fits and will attribute the Lacoste crocodile logo. There will be a multitude of various fits for both men and women with a price ranging from $165 -$195. This collaboration will undoubtedly lead to increased exposure for both companies, bumping up sales through consumer one-stop shopping tactics.
Earnest Sewn is a denim retailer that prides itself on high quality denim and specialized, non-assembly line production. For further insight go to WWD.com.
Following in the footsteps of H&M, Target, and J.C Penney, Macy’s is about to sell its first designer collaboration in their stores. The first collection will be designed by Kinder Aggugini, a designer who is a rising star in London, yet relatively unknown to the U.S. (his designs can only be found in New York and Ikram in Chicago). Aggugini was attracted to Macy’s idea of a line that looked off the runway but was still affordable.
The collection, debuting in February, will be priced between $50 and $300 and sold in 250 Macy’s stores. Aggugini’s designs are described as a marriage between Chanel and Sid Vicious, and the collection will include pieces such as silk shorts, cardigans, sleek military jackets, tailored leather jackets, and much more. “The idea is to give it a chic look that feels sexy and edgy, and best of all, you can afford it.” says Aggugini. For more information go to nytimes.com.