Chanel Shopping Center

Karl Lagerfeld didn’t fail to amaze us with Chanel’s Fall/Winter 2014 show at Paris Fashion Week. He transformed the Grand Palais into “Chanel Shopping Center”, an extraordinary supermarket with aisles of Chanel branded products (including real groceries that guests took home after the show). The aisles of the supermarket became the runway and the models didn’t just walk, they shopped around with carts as if they were grocery shopping on a normal day. Notable models included Cara Delevingne, Kendall Jenner and Rihanna. The Chanel collection featured normal, every day looks including sporty pieces with added uber chic accessories. The innovative fashion show turned errand run instantly became an Instagram frenzy, and ended with an overhead announcement ” Thank you valued Chanel customers, the show has now ended”.


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