Upscale denim company, True Religion, is having trouble selling their $300 pair of jeans. On Wednesday, they announced that they were “exploring strategic options,” which is code for “buy us, we’re broke.”
No price has been published, but the ten year-old company has received a few inquires already. Competitors offering a less expensive product is assumed to be their downfall.
True Religion was one of the first companies to sell high-quality, ripped jeans. Prices range from $150 to nearly $500 for a single pair!
Better start looking elsewhere for the staple denim item!