Christian Siriano, the winner of the fourth season of Project Runway, will be opening his first shop in New York. The shop will be a 1,000-square-foot unit at 252 Elizabeth Street in NoLIta. The store opened this past week, but will officially bow on Sept 5th.
Siriano will be using his new shop to focus on his sportswear, instead of his evening gowns, which are very popular. “I want people to be introduced to the sportswear and separates I do in my collection every season,” Siriano told WWD.com. He will show his ready-to-wear collection during New York’s Fashion Week on Sept. 8th and he plans to use his store as a location for an event during Fashion’s Night Out on Sept. 6th.
“My goal is to open more stores,” Siriano told WWD.com. “This is a test store. It will have a lot of exclusive items.”