Olivier Rousteing Chosen as Balmain’s New Designer

Balmain, fall 2011; nymag.com

Balmain recently named Olivier Rousteing as head designer for the brand. Rousteing has been with the company since 2009. His previous position was overseer of the women’s design studio.

Rousteing is replacing Christophe Decarnin, who failed to attend the fall 2011 collection show in Paris and was rumored leaving the brand for mental health reasons. Decarnin had been with Balmain for five years, during which he pioneered the edgy-disco look the fashion house is now known for. Growth of over 50% has occurred in the brand’s last few years, partially thanks to Decarnin’s unique approach.

Reportedly Decarnin and Rousteing were at odds with each other over clashing ideas about the company’s direction, possibly fueling Decarnin’s departure. Regardless, it will be interesting to see what the future holds for Balmain and its new head designer.

For more information, visit dailyfrontrow.com.


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