Erin Fetherston has recently launched a new contemporary line, Erin by Erin Fetherston. This latest line is more wearable and affordable compared to her eponymous label.
Prices will range from $195 to $650, with most of the items averaging around $300. Fetherston’s signature romantic and feminine sensibility will still be intact, but just with a less hefty price tag.
The brand has also expanded its technological outreach. A Twitter account, e-commerce, and a relaunched blog all allow devoted customers to keep updated with the latest news. The blog will have multiple contributors, rather than being written solely by Fetherston, to keep things fresh and interesting.
Fetherston’s ready-to-wear, upscale label will be put on hold for a few seasons so she can concentrate on her contemporary line for the time being.
For more information, visit wwd.com