Coach Goes Interactive For Mother’s Day

wwd.com

Coach is beginning a new campaign this Mother’s Day called “Mother’s Day Stories: You, Your Mom & Coach.”

Giving their customers the opportunity to share their mother-daughter memories on Facebook and at Coach.com.

“We hear so many passionate stories from our customers on the store level, that we wanted to take this opportunity to invite them to engage in our brand message for Mother’s Day and share their Coach memories with us online,” said a spokesperson for the brand.

Coach is reaching out to known editors and bloggers to start the campaign like Gretchen Gunlocke Fenton, Accessories Director at Glamour and Eva Chen, Beauty Director at Teen Vogue.

All submissions will be open until April 18th, and selected stories will continue to be posted on the Coach Facebook page until May 29th.

To enter visit coach.com or facebook.com/coach. And for More information visit WWD.com

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