According to WWD, Ann Taylor expects increased sales later this year. The popular retailer expects an increase around 3%, showing that sales in the past year maintained a steady rate. There has also been a significant increase in recent sales for Ann Taylor, thus a jump in the stock price. This increase in sales could be due to the price point of Ann Taylor, which satisfies the reduced budget of a customer who is not currently shopping at higher-end retailers, but still appreciates quality. One may assume that the retail economy, or at least Ann Taylor, is nearing the end of the recession.