Burberry is urging consumers to take the reigns on production, according to WWD.com. Designer Christopher Bailey is encouraging customers to design their own trench coats come January, in a new project called Burberry Bespoke. Individuals will have the opportunity to go online to Burberry Bespoke and design “the trench of their dreams.”
With every style, color, and Burberry fabric available, there will be over 12 million options. Consumers will also be able to include fun details to their coats such as, buttons, lapels, belts, studs and epaulets.
This new design opportunity doesn’t mean the Burberry classic trenches will be no more. It simply serves as a creative possibility and investment for customers to create a unique Burberry coat of their own. For more information visit WWD.com.