Bloomingdales is once again striving for optimal levels toward consumer consumption. The Bloomingdales franchise has convinced world renowned designers to originate limited edition shopping bags to be available after purchase of merchandise. These designers include Marc Jacobs, Tory Burch, Michael Kors, Elie Tahari and Zac Posen. The distribution will begin early next month.
The purpose of these bags are to promote the designers and the “59th street flagship’s multi-year overhaul.” Bloomingdales wants to highlight its new shops and renovate new ones. Each designer will be spotlighted individually on different days.