Earnest Sewn and Lacoste announce their plans to collaborate on an upcoming denim line to be featured in March 2011.
Both companies have teamed up to benefit from one another’s design tactics. The Earnest Sewn co-branded line of women’s and men’s denim will be displayed in over 50 Lacoste boutiques and a co-branded collection of men’s polo shirts by Lacoste will be featured in Earnest Sewn showrooms nationwide.
The denim will be based on current Earnest Sewn fits and will attribute the Lacoste crocodile logo. There will be a multitude of various fits for both men and women with a price ranging from $165 -$195. This collaboration will undoubtedly lead to increased exposure for both companies, bumping up sales through consumer one-stop shopping tactics.
Earnest Sewn is a denim retailer that prides itself on high quality denim and specialized, non-assembly line production. For further insight go to WWD.com.