Following in the footsteps of H&M, Target, and J.C Penney, Macy’s is about to sell its first designer collaboration in their stores. The first collection will be designed by Kinder Aggugini, a designer who is a rising star in London, yet relatively unknown to the U.S. (his designs can only be found in New York and Ikram in Chicago). Aggugini was attracted to Macy’s idea of a line that looked off the runway but was still affordable.
The collection, debuting in February, will be priced between $50 and $300 and sold in 250 Macy’s stores. Aggugini’s designs are described as a marriage between Chanel and Sid Vicious, and the collection will include pieces such as silk shorts, cardigans, sleek military jackets, tailored leather jackets, and much more. “The idea is to give it a chic look that feels sexy and edgy, and best of all, you can afford it.” says Aggugini. For more information go to nytimes.com.